The Fox on Main is a historical landmark located in downtown Stevens Point, WI. Upon being closed for many years, they were looking to reopen and become a central hub of the downtown community once again. The senior graphic design class was fortunate enough to get to take part in the rebranding process; effectively producing all of the necessary materials needed for the revamping of this iconic downtown landmark.
Final deliverables included: a new identity, small mark, way finding signage, a stationary set, video compilation, interior design renderings, a capital campaign, t-shirts, a brand standards guide, web guide, and fully functioning website.
To produce all of the necessary materials listed above everyone was divided into teams. From there leaders were established for each of the groups in charge of the various components. Most of us were a team lead for one of the groups and then contributed to at least 2-3 other groups as well. I was the lead of the brand standards group and as a team my group and I made sure that the standards were followed throughout the rebranding process. Our final delieverable was the brand standards guide, complete with typography, voice, photography, color, and identity usage rules.
Working as the UX / graphic designer for Berkshire Hathaway Travel Protection taught me many valuable skills. There I worked as part of the marketing team, where I collaborated and contributed to various projects that in turn helped to drive sales. Being a designer in a corporate environment I had to make sure I was conscious of the brand standards; following them throughly to ensure consistency and brand recognition. I have experience leading web campaigns; creating ads / concepts as well as coding and implementing landing pages through our marketing sales platform. Any documents that needed to be updated, or made came through to me as well.
Along with said tasks, I also worked with the development team on various UX projects. I had the privilege of re-designing our mobile app; making it more user-friendly and visually appealing. Research was key, and looking at design trends was crucial to ensure that not only the functionality but the aesthetic was on par. In addition to the mobile app, I designed various functionality for our purchase path, as well as various elements that needed to be made more user-friendly on the BHTP website.
Social media was a large part of the company. In addition to my design duties, I maintained and updated our Instagram feeds. Posting both engaging content and imagery each week, I made sure our brand was recognized in the social spotlight.
Rustys Backwater Saloon is a family-friendly, easy-going, bar and restaurant located in Stevens Point, WI. They hold many gatherings and have various other ammenities including: pontoon/canoe rentals, fishing, and “Rusty’s gear.”
When focusing in on the rebranding the idea of comfort and warmth became a key component to keep in mind. The end result wound up being a very simple typographic identity, with an abstracted flame to symbolize that idea of gathering around and enjoying eachother’s company. The final deliverables included: business cards, letterhead and envelope, coasters, menu, a road sign, building sign, an event banner template, t-shirts, canoes, and website.
“Nine Worlds” is a brewing company based out of Scandinavia, Wisconsin. With emphasis on that of their Scandinavian roots, Nine Worlds brewing company focuses on taking its consumers to a whole new world.
The main idea behind the brand is Norse Mythology, where there are infact nine worlds. The worlds are then broken down into three levels, which is what inspired the triangular casing that holds each beer. It is from there that the beers are separated into light, medium, and dark categories just as the the worlds are broken down into heaven, middle-earth, and hell. Each beer then represents one of the creatures you would find in the world you’re drinking from.
Renewal is a lifestyle app that is designed to keep your mind in tip-top shape. With the understanding that each year more and more people develop Alzheimers disease this app acts as that of a "preventative" for slowing down the progression. Staying mentally active is the key, and this app helps to do exactly that by engaging you every day to do something good for your health.
Upon creating an account, users will be able to track their fitness, diet, sleep, play brain-stimulating games, tether with others, and enjoy various sound soothers for relaxation. Ten percent of the proceeds made by purchasing this app will then go towards Alzheimers Research.
Purchasing condoms is an awkward situation for almost anyone. It is the feeling of wanting to be discreet that so many people find themselves guilty of. Well, with That Awkward Moment condom company you can say goodbye to ever feeling like that again. Using humor as a tool to help make things less awkward, That Awkward Moment comes in three various sub brands:
The Apprentice is for the high schoolers, ages 16-19, who are new to the brand and are a bit more cautious.
The Journeyman is for the college go-getters, ages 20-25, who have a bit more experience under their belts.
The Master is for males, ages 26+, who want to reignite the spark. They know what they’re doing and have the bright red packaging to prove it.
All of the condoms include various awkward moments on them as well and consumers are encouraged to submit their most awkward moment that could then be featured on the condoms themselves.
Arctic Quest is an adventurous, race-to-the-finish childrens game inspired by that of the Northwest Passage. Designed for kids by kids, this game offers a variety of fun challenges sure to have you engaged all the way to the finish. Along with being a fun game, Arctic Quest is an excellent choice for teaching kids directional skills as well as the idea of chance. The game itself ends when the first player crosses the finish line. Will you be the first one to cross?
2-4 players required, Ages 5+.
Many women struggle when it comes to confidence, especially with their body image. Embrace is here to help you find the perfect dress no matter what your body type. A line of little black dresses designed to make you feel your best. Don’t know your shape? No problem. Embrace uses a system to help you find the dress best suited especially for you with its informative tag system. The use of minimalistic photography without revealing the identity of the models was also key in allowing women to feel a sense of reliability.
Each year many people are impacted by natural disasters. Using the idea of quilting as a basis for helping out, I created Patch quilting conference. Patch encourages quilters of all levels of experience to attend this yearly event located in Boston, MA. It is there that attendees bring garments they no longer want to then cut up and use to make the quilts. At the end of the conference all of the quilts made are donated to the American Red Cross in an effort to help "patch" the lives and homes of these well-deserving people. It's all about quilting with an impact.
Conference participants receive: a branded tote bag, their pattern, instructions, itinerary, and a name badge. During the event they can socialize at various cocktail hours as well as listen to visiting quilting professionals speak.
disclaimer: all disaster images shown were purchased through shutterstock
Rigid Rock is a soap company that is devoted to bringing their consumers exceptional quality, exfoliating soap stones. Within each package there are three various exfoliating soaps that all smell of very fresh aromas. The packaging itself was inspired by that of the Haferman Law Firm located in downtown Stevens Point, WI. When designing the packaging it was important to keep the characteristics of the building in mind so that upon visiting the downtown area one could recognize this soap as belonging to that particular building.
The building in and of itself is very "Frank Lloyd Wright" in its execution so with that said the soap packaging follows those characteristics with its rectangular format and various windows aligning the perimeter. Information about each of the soaps is provided on the back of the box so that whoever buys the soap can learn exactly what each will do for their skin.